Marketing refers to any actions that an organisation takes to attract customers to the organisation’s products or services. Here is why you should consider Marketing as a career choice:
- Good career prospects
- Growing industry
- Gain skills
- Work anywhere
- Network
- Competitive salary
- Allows creativity
Good Career Prospects
When you choose Marketing as your career choice, you will have good career prospects. This is so because you can branch out to other disciplines of Marketing-related careers with a Marketing Qualification. Here are the Marketing-related career choices that you can consider:
- Account Executive
- Brand Manager
- Media Planner
- Content Writer
- Advertising Manager
- Market Research Analyst
Growing Industry
Marketing is a growing industry. As new products and services on the market increase, so does the demand for marketers. In addition, as new marketing methods emerge, so does the demand for marketers to implement the new marketing methods.
For example, online or digital marketing has taken the world by storm. Here are some of the digital marketing jobs that are in demand:
- Web Content Coordinator
- Paid Social Media Campaign Specialist
- Content Creators
- Search Engine Optimisation (SEO) Specialist
- Search Engine Marketing (SEM) Manager
- Traffic Manager
- Pay Per Click (PPC) Specialist
Gain Skills
When you choose to study Marketing as a career, you can gain marketing-related skills. Also known as soft skills, these are skills that relate to how you work. Here are some of the skills that you can gain when you study Marketing:
- Communication skills
- Time management skills
- Analytical skills
- Computer skills
- Strategic thinking skills
- Numeracy skills
- Creativity skills
Work Anywhere
With a Marketing Qualification, you can work anywhere. Every business needs a marketer. This means you can work anywhere in the world. If you can work anywhere, it means your chances of being employed are high as soon as you qualify are high.
Network
A career in Marketing gives you a chance to network. A marketing role is a people-centred role. With this role, you get to interact with people within and outside the industry. When you network, you create a list of people with whom you can collaborate with in your role as a marketer.
Here are some of the industry players that you can network with:
- Fellow employees
- Other industry players, for example, Advertising Agencies, Graphic Artists, Media Owners and Public Relations Consultants
- Journalists
- Suppliers
- Regulatory bodies, for example, Advertising Regulatory Board (ARB)
Competitive Salary
Salaries in the Marketing industry are competitive. This means that the salaries are above average. This is because not many people have the skills and knowledge to perform marketing activities.
Allows Creativity
A career in Marketing allows you to be creative. Remember, a marketer’s role is to use any means possible to persuade consumers to make your goods and services their first choice. You may need to abandon the traditional marketing methods in preference to your own marketing strategies.
Which Marketing Course Can I Study?
You can study the National Accredited Technical Education Diploma (NATED) Programme in Marketing Management. This course is a National Qualification. It was designed by the Department of Higher Education and Training (DHET). This programme courses build on each other as follows:
Who Qualifies For NATED Marketing Management?
To qualify for the NATED Marketing Management Programme, you need to meet the following requirements:
- Must have a Matric Certificate – National School Certificate (NSC) or Amended Senior Certificate – SC (A)
- Be at least 16 or older to apply
- Understand, read and write English
- Study through distance learning
Which Subjects Will I Study For NATED Marketing Management?
In this programme, here are the subjects that you will study:
- Marketing Management: NATED N4 National Certificate
- Entrepreneurship and Business Management N4
- Marketing Management N4
- Management Communication N4
- Computer Practice N4
- Marketing Management: NATED N5 National Certificate
- Entrepreneurship and Business Management N5
- Marketing Management N5
- Sales Management N5
- Computer Practice N5
- Marketing Management: NATED N6 National Certificate
- Marketing Management N6
- Sales Management N6
- Marketing Communication N6
- Marketing Research N6
- Marketing Management: NATED N6 National Diploma – to be awarded the National Diploma, you must meet the following requirements:
- Must have completed Marketing Management: NATED N6 National Certificate
- Must have completed 18 months of work experience
Where Can I Study NATED Marketing Management?
You can study the NATED Marketing Management Programme at Matric College. Matric College is a distance learning college. This means that you do not attend any classes. You will study from the comfort of your home.
Here are some of the reasons why you should study through distance learning:
- It is flexible – Here is how flexible studying through distance learning is;
- Study at your own pace. You cannot be rushed to another topic before you fully understand the previous one
- You will write your exams when you are ready
- You set up your own timetable. Matric College can assist you in this regard
- With distance learning, you can study anywhere you feel comfortable
- Save Money – With distance learning, you can save money. Here is how:
- Tuition fees are more affordable than those of contact learning
- You will not but any textbooks as these and other learning material will be provided
- No travel costs
- Save money on snacks and cool drinks
- Work at the same time – Earn as you learn. If you are already working, there will be no need to quit your job. If not, you can look for employment opportunities. This programme requires you to have 18 months of work experience if you are aiming for the Diploma
- Avoid COVID-19 – By studying at home you can stay safe from COVID-19
How Long Does It Take?
It can take between 18 – 36 months to complete the NATED Marketing Management Programme, divided as follows:
COURSE | DURATION | OPTIONS |
6 months (Theory) | If you are aiming for the Diploma, here are your options:
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6 months (Theory) | If you are aiming for the Diploma, here are your options:
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6 months (Theory) | If you are aiming for the Diploma, here are your options:
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18 months (Practical) | Do your 18 months of practical work after completing the N4, N5 and N6 |
How Much Does It Cost?
To find out the cost of studying the NATED Marketing Management Programme, you will need to contact one of our Course Experts. A one-on-one with our Course Expert will enable him/her to assess your situation and come up with sound advice. In the process, you will be advised of how it will cost to complete the course.
Is Marketing Hard To Study?
Any course of study is as hard or as easy as you make it. Here are a few tips to make your marketing studies easy:
- Set yourself an achievable study timetable
- Stick to your timetable religiously
- Read widely on your topics
- If you are a member of a study group, be an active participant
- Hand in your assignments in time
- Make sure you understand the feedback from your tutor
- Ask questions if you are having any challenges
- Attempt past exam questions under exam conditions
- Prepare for your examinations in time
What Duties Are In Marketing Manager?
Here are some of the duties of a Marketing Manager:
- Planning marketing and pricing strategies
- Analysing market trends
- Generating new business leads
- Increasing brand awareness and market share
- Coordinating marketing strategies with the Sales, Public Relations, and Production teams
- Developing and managing the marketing budget
- Overseeing branding, advertising, and promotional campaigns.
- Managing the marketing department’s staff
- Promoting the brand at trade shows and industry-related events
What Is The Difference Between Marketing And Selling?
Here are the differences between marketing and selling:
SELLING | MARKETING |
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Author: Collin Wilbesi
Editor: Razeen Dollie
Date: June 24, 2022