Marketing Management Courses

Marketing Management courses equips students with the skills and knowledge to get a product or service into the market and in so doing, increase market share.

Our Marketing Management Courses

NATED Marketing Management

Marketing Management: NATED N4 National Certificate

The Marketing Management NATED N4 National Certificate is an accredited course. This Certificate course helps you to study further or look for employment.

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NATED Marketing Management

Marketing Management: NATED N5 National Certificate

The Marketing Management NATED N5 National Certificate is recognised nationally. This increases your chances to find employment and further your studies.

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NATED Marketing Management

Marketing Management: NATED N6 National Certificate

Marketing Management is a scarce skill. With a Marketing qualification you will be employed in no time. Every business needs a Marketer, no restrictions.

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NATED Marketing Management

Marketing Management: NATED N6 National Diploma

The Management Assistant NATED N6 National Diploma equips you with work experience. This prepares you to work in the Management Assistant field.

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Studying NATED Marketing Management courses can set you up for a rewarding career in the marketing field. NATED courses have both a practical and theoretical component. Here are the Marketing Management courses that Matric college offers:

NATED Marketing Management courses are offered in conjunction with the Bellview Institute of Distance Learning.

What Is Marketing Management Courses?

A Marketing Management course is a study programme where you learn the management of Marketing functions. Marketing functions are all the activities that are done between production and purchase. Marketing functions include the following:

  • Packaging
  • Branding
  • Distribution
  • Advertising
  • Merchandising

NATED Marketing Management Courses

Marketing Management: NATED N4 National Certificate

SAQA ID: 66872
Course Credits: 60
NQF Level: 5
Qualification Title: Marketing Management: NATED N4 National Certificate
Qualification Type: National N Certificate
Course Duration:  6 to 12 months

Entry Requirements 

  • Be at least 16 or older to apply
  • Matric OR Matric Equivalent Certificate 
  • Study through distance learning
  • Understand, read and write English

Course Subjects 

Compulsory 
  • Entrepreneurship and Business Management N4
  • Marketing Management N4
  • Bestuurskommunikasie N4
  • Management Communication N4
Elective

Choose one of the following:

  • Computer Practice N4
  • Introductory Computer Practice N4
  • Financial Accounting N4
  • Introductory Accounting N4
  • Economics N4
  • Mercantile Law N4

Entrepreneurship And Business Management 

Here is what you will learn in this subject:

  • How to become an entrepreneur 
  • How to become a Business Manager
  • Draw up business plans 
  • Factors affecting a business plan

Marketing Management 

Here is what you will learn in this subject:

  • Understanding of how the market works
  • Customer behaviour
  • Marketing strategy
  • International marketing 

Management Communication

Here is what you will learn in this subject:

  • Factors that affect communication
  • Motivation and self-image 
  • Writing business documents 
  • Theory of marketing

Computer Practice

Here is what you will learn in this subject:

  • Basic computer functions
  • Microsoft Word, Excel and PowerPoint
  • Microsoft functions
  • internet and email

Marketing Management: NATED N5 National Certificate

SAQA ID: 66952
Course Credits: 60
NQF Level: 5
Qualification Title: Marketing Management: NATED N5 National Certificate 
Qualification Type: National N Certificate
Course Duration:  6 to 12 months

Entry Requirements 

Course Subjects 

Compulsory 
  • Marketing Management N5
  • Sales Management N5
Elective

Choose two of the following:

  • Entrepreneurship and Business Management N5
  • Computer Practice N4
  • Computer Practice N5
  • Financial Accounting N4
  • Financial Accounting N5
  • Introductory Accounting N4
  • Computerised Financial Systems N4
  • Computerised Financial Systems N5
  • Economics N4
  • Economics N5
  • Mercantile Law N4
  • Mercantile Law N5
  • Public Relations N5
  • Labour Relations N5

Entrepreneurship And Business Management 

Here is what you will learn in this subject:

  • How to become an entrepreneur 
  • How to become a Business Manager
  • Draw up business plans 
  • Factors affecting a business plan

Marketing Management 

Here is what you will learn in this subject:

  • Understanding of how the market works
  • Customer behaviour
  • Marketing strategy
  • International marketing 

Management Communication

Here is what you will learn in this subject:

  • Factors that affect communication
  • Motivation and self-image 
  • Writing business documents 
  • Theory of marketing 

Computer Practice

Here is what you will learn in this subject:

  • Basic computer functions
  • Microsoft Word, Excel and PowerPoint
  • Microsoft functions
  • internet and email

Marketing Management: NATED N6 National Certificate

SAQA ID: 66996
Course Credits: 60
NQF Level: 5
Qualification Title: Marketing Management: NATED N6 National Certificate 
Qualification Type: National N Certificate
Course Duration:  6 to 12 months

Entry Requirements 

Course Subjects 

Compulsory 
  • Marketing Management N6
  • Sales Management N6
  • Marketing Communication N6
  • Marketing Research N6

Entrepreneurship And Business Management 

Here is what you will learn in this subject:

  • How to become an entrepreneur 
  • How to become a business manager
  • Draw up business plans 
  • Factors affecting a business plan

Marketing Management 

Here is what you will learn in this subject:

  • Understanding of how the market works
  • Customer behaviour
  • Marketing strategy
  • International marketing 

Management Communication

Here is what you will learn in this subject:

  • Factors that affect communication
  • Motivation and self-image 
  • Writing business documents 
  • Theory of marketing

Market Research

Here is what you will learn in this subject:

  • Principles of reporting marketing survey data
  • Analysing marketing survey data
  • The techniques of a marketing survey data

Marketing Management: NATED N6 National Diploma

SAQA ID: 67037
Course Credits: 360
NQF Level: 6
Qualification Title: Marketing Management: NATED N6 National Diploma
Qualification Type: National N Diploma
Course Duration:  18 to 36 months

Entry Requirements 

Course Subjects 

There are no subjects in this course. You will need to complete 18 months of work experience.

18 Months Work Experience

Here is how you can register for work-based learning

  • Register on the iWIL website. This is an initiative of the Department of Higher Education and Training to facilitate students with work-based training. 
  • Once you have registered, a work placement will be offered to you
  • The Manager overseeing your work experience must sign the work completion logbook  
  • Send the logbook to the DHET through Matric College

Once the DHET has approved it, you will be awarded your Marketing Management: NATED N6 National Diploma.

NATED stands for National Accredited Technical Education Diploma. NATED courses are also known as National Qualifications. The qualifications were introduced by the Department of Higher Education and Training (DHET). 

The Department designed NATED courses to provide students with both practical and theoretical knowledge. NATED courses were also introduced as a measure to fill a skills gap that had been identified in the job market The courses are registered with the National Qualifications Framework (NQF) and allow students to further their studies.

Here are the entry requirement for the NATED courses: 

Matric

Both the National Senior Certificate (NSC) and the Senior Certificate (Amended) are acceptable qualifications.

Matric Equivalent Qualification 

If you apply for a NATED course with a Matric Equivalent Certificate, that Certificate must have at least 120 credits. The following Matric equivalent qualifications meet the credit requirements:

Yes, you can study a NATED Marketing Management course without Matric. The entry requirement for the NATED Marketing Management courses is a Matric or Matric Equivalent Certificate. Just like Matric, a Matric equivalent qualification is NQF level 4.

A NATED Qualification aims to give the learner theoretical and practical knowledge. Here are some of the advantages of a NATED Qualification:

  • Learn and work
  • A certificate is awarded at all levels
  • Courses offer theory and practice
  • Gateway to further studies
  • A rich CV

Learn And Work

With NATED courses, you can study through distance learning at Matric College and work at the same time. This means that you can pay for your tuition fees. If you happen to do work that is in line with what you are studying, you will also be gaining practical experience that is needed for you to be awarded your Diploma Qualification.    

A Certificate Is Awarded At All Levels

A NATED Marketing Management Programme has three levels, that is, N4, N5 and N6. A Certificate is awarded to students who successfully meet the requirements of each level. This means that you may be employed when you complete an N4, N5 or the N6 Certificate course.

Courses Offer Theory And Practicals

The NATED courses offer both theoretical and practical learning. You will be work-ready when you complete the Marketing Management courses. This makes you an asset to any employer.

Gateway To Further Studies

A NATED Marketing Management qualification may be your gateway to further studies. You may also consider looking for employment opportunities. 

A Rich CV

Successful completion of any level of a NATED course will boost your CV. You will have confidence when you apply for a position because you have gained the skills, knowledge and practical work experience in running and managing a business.

Each of the programmes is divided into three levels and you are certified If you complete each one of the levels. If you intend to study the full course to gain your Diploma. You can complete six months of practical work at each level if you aim to achieve the Diploma. Here are the course levels of NATED Qualifications:

  • National N4 Certificate 
  • National N5 Certificate
  • National N6 Certificate
  • National N6 Diploma 

National N4 Certificate 

This is part of your NATED journey. Once you have completed the National N4 Certificate course, you will be awarded an N4 Certificate. You can complete your N4 certificate in 6 to 12 months and get your N4 Certificate. 

You do not have to complete your 6 months of work experience to receive your N4 Certificate. However, if you do, it will make it easier for you if you want to continue to the full N6 National Diploma, which requires 18 months of practical work experience. 

National N5 Certificate

This is the intermediate level of a NATED Qualification. Once you have completed the National N5 Certificate course, you will be awarded an N5 Certificate. 

You can complete your N4 and N5 certificates in 6 to 24 months and get your N4 and N5 Certificates. 

You do not have to complete your 12 months of work experience to receive your N4 and N5 Certificates. However, if you do, it will make it easier for you if you are aiming for the full N6 National Diploma which requires 18 months of practical work. 

National N6 Certificate

This is the final level of the course. Once you have completed the National N6 Certificate course, you will be awarded an N6 Certificate. 

You can complete your N4, N5 and N6 certificates in 6 to 36 months and get your N4, N5 and N6 Certificates. 

You do not have to complete your 18 months of work experience to receive your N4, N5 and N6 Certificates. However, if you do, it will make it easier for you if you want to continue to the full N6 National Diploma which requires 18 months of practical work. 

National N6 Diploma 

To be awarded the National N6 Diploma you must have completed 18 months of work experience. You must also have a logbook signed by the Manager where you did your work-practicals. 

If you want to be awarded your N6 National Diploma, you must have completed the N4, N5, N6 Certificates and 18 months of work experience. 

Your Options If You Study The Full Course

Here are your options if you study the full N4, N5 and N6 certificates and complete 18 months of work experience: 

  • You can study theory for 18 months and then complete 18 months of work experience or
  • Study 18 months of theory while doing work experience at the company you work for or
  • Complete 6 months of theory and 6 months work experience, then obtain the N4 certificate. Once this is completed you can continue the process until you reach the N6 certificate.

Submit your logbook to Matric College and we will send it to the Department of Higher Education and Training. Once the Department approves your logbook or report, you will be awarded your N6 National Diploma

The logbook details the type of work experience that the student needs to complete and provide evidence of the work having been done. 

For example, for the Marketing Management course, the following is the Scope Work Experience (type of work experience that you need to go through): 

  • Drafting and recommending strategies to remain competitive in the industry
  • Observe and determine SWOT analysis on competitors

Here is the Supporting Evidence that is needed for that scope of work having being done:

  • Presentation / Report / Memo / Guideline on strategies to remain competitive in the industry
  • Report on the identification of competitors – weak and strong points

N4 – N6 are the successive NATED courses that you go through within a NATED Programme. Completion of N4, N5 and N6 Certificates leads to the award of the Marketing Management: NATED N6 National Diploma. The requirement for the Diploma Qualification is successful completion of 18 months of work experience.

Now that you have completed your N4, N5 and N6 National Certificates, here is what you will need to do to achieve your N Diploma:

  • Complete the DHET application form
  •  Submit a certified copy of your ID or passport
  • Submit certified copies of your N4, N5 and N6 Certificates
  • Submit an official letter from the Manager where you did your practical work experience

You should submit the application for your Diploma through Matric College and we will forward it to the DHET.

NOTE: DHET approves your application and not Matric College.

N Levels are specific to NATED Courses N Levels do not indicate any National Qualifications Framework ( NQF) level. They indicate the level of a NATED course that you are studying. N levels, as matched to the NQF levels, are as follows:

N LEVELNQF LEVEL
N1NQF LEVEL 2
N2NQF LEVEL 3
N3NQF LEVEL 4
N4NQF LEVEL 5
N5NQF LEVEL 5
N6NQF LEVEL 5
N6 National DiplomaNQF LEVEL 6

Here are the main differences between a National NATED Diploma and a National Diploma:

NATIONAL NATED DIPLOMANATIONAL DIPLOMA
Designed by the Department of Higher Education and TrainingDesigned by a College OR University
Has a compulsory practical componentHas no compulsory component
Is broken down into parts: N1, N2, N3, N4, N5 and N6Resulting in a single qualification
Can take between 6 months to 4 years to completeCan take between 1 to 3 years to complete

Why Choose To Study Marketing Management Courses via Distance Learning

To study for the NATED Marketing Management programme you must be able to study by distance learning. Distance learning is a form of online learning. Here are the advantages of studying by distance learning:

  • Flexibility
  • Cut transport costs
  • Study anywhere
  • COVID-19 safe
  • Earn and learn at the same time

Flexibility

There is flexibility in studying by distance learning. You plan your own study timetable. By studying through distance learning, you will never miss a class. You can study at your own pace in your own time. 

Cut Transport Costs

With distance learning, there is no need to travel to classes. This way, you get to cut on travel costs. In addition to cutting costs, you also save on time since there will be no need to travel. The time that you would have spent travelling can be used for studying. 

Study Anywhere

Distance learning allows you to study anywhere you want as you do not have to attend classes. You will, however, need internet access to be online. Remember, you also have your Matric College-issued study notes and textbooks that you can work from. 

Covid-19 Safe

By studying through distance learning, you reduce the risk of contracting COVID-19 as you will be studying at home. If you have a smartphone, there will be no need to leave your home to visit an internet cafe. You can access relevant study material through your phone.

Earn And Learn At The Same Time

With distance learning, you can earn and learn at the same time. You can work full or part-time while studying. It will be to your advantage if you work in a Marketing department as you may as well fulfil the practical component of the Marketing Management Programme at the same time. The added benefit of this option is that you can pay for your studies this way.

Marketing Management plays an important role in any business. Here are 8 roles that Marketing Management plays in a business:

  • Grow the market
  • Organisational growth 
  • Pricing
  • Better product offerings
  • Managing demand
  • Be competitive
  • Meeting social needs
  • Economic growth

Grow The Market

Marketers use a variety of tools to widen their reach. These include advertising, sales promotion and event marketing to promote products and services. Public relations programmes also play a role in building and protecting a business image and product.

Organisational Growth 

Businesses survive because of retaining customers and increasing their share of the market. Marketing helps businesses to achieve that objective. 

Pricing

Price is a critical element in the marketing mix of a producer because it generates revenue. Marketing strategies assist in setting competitive prices and incorporating appropriate changes. 

Better Product Offerings

If a business produces physical products, these have to be well-packaged and labelled. Marketing plays an active role in designing and managing product offerings.

Managing Demand

Marketing plays a role in influencing the level, timing and composition of demand. In marketing, there are various levels of demand: 

  • negative demand
  • no demand
  • latent demand
  • declining demand
  • irregular demand
  • full demand
  • overfull demand

Marketing helps in dealing with these varying levels of demand.

Be Competitive

Marketers monitor the market closely. This helps them in maintaining a balance between consumers’ expectations and what competitors are offering. Superior services can be used by marketers to retain their market share.

Meeting Social Needs

Issues like environmental degradation have forced companies to practice higher levels of social responsibility. Cause-related marketing is widely used by big businesses.

Economic Growth

Marketing creates demand. Increased demand encourages production and distribution activities. As a result, there is industrial growth. Industrial growth improves income levels and employment opportunities. This leads to overall economic growth.

Here are some of the objectives of Marketing Management:

  • Creation of demand
  • Customer satisfaction
  • Market share
  • Generation of Profits
  • Creation of goodwill and public image

Creation Of Demand

Marketing Management’s primary role is to create demand. Goods and services are produced to satisfy the needs of the customers. Demand is also created by using various methods to inform customers about the various services and products that are available.

Customer Satisfaction

Modern marketing is customer-oriented. It begins and ends with the customer. A Marketing Manager must therefore establish what the customer needs. 

Market Share

Every business aims to increase its market share. For this, businesses adopt innovative ways of packaging, advertising and promoting sales.

Generation Of Profits

The Marketing department’s activities are geared to generate revenue for the business. Therefore, profits must be made as a result of customers being satisfied with the business products and services.

Creation Of Goodwill And Public Image

The role of marketing management is also to create goodwill and mutual understanding between a business and its customers. Image building activities such as sales promotions, public relations, convenient distribution outlets, competitive pricing and innovative packaging to create goodwill.

You should familiarise yourself with the type of skills that are associated with the position of Marketing Manager. These skills will help you to succeed in your job. Here are some of the skills that you need to have as a Marketing Manager:

  • Leadership skills
  • Technical skills
  • Organisational skills 
  • Communication skills
  • Creative skills
  • Problem-solving skills

Leadership Skills

Managers lead a team. They are also responsible for motivating that team to achieve certain goals. Marketing managers are often required to oversee the activities of all the departments under them. Leadership skills for Marketing Managers involve:

  • Delegating tasks
  • Motivating team members
  • Training team members
  • Setting strategic goals    

Technical Skills

The field of marketing requires some technical expertise. Marketing uses specific software tools and equipment to design, manufacture and distribute marketing material. A basic understanding of how these technologies work in the different departments will go a long way in meeting an efficient managerial role.  

Organisational Skills 

A Marketing Manager needs to have good organisational skills. These skills are beneficial as you will get to manage multiple tasks or projects at the same time. Good organisational skills can help a Marketing Manager to do the following:

  • Create achievable deadlines
  • Adhere to schedules
  • Keep track of important information  

Communication Skills

Marketing Managers should be able to communicate ideas, expectations and requests clearly and effectively. They communicate with staff and customers. Marketing Managers should be able to communicate at all levels, that is organisational and interpersonal. 

Creative Skills

A marketing manager should be able to develop unique ways to sell or promote their brand. A unique way will go a long way in capturing and holding their customers’ attention.

Do You Need To Be Creative To Do Marketing?

Yes, marketing needs creativity. In fact, creativity is one of the skills that an effective marketer needs. A Marketer needs to be thinking of new ways of conducting his / her business. Customers can be attracted to a product by a creative way of advertising, distribution or advertising.

For you to become a Marketing Manager you can kick start your career by studying a NATED Marketing Management Course at Matric College.

The duties of a Marketing Manager can depend on the size of the organisation. Here are some of the duties of a Marketing Manager:

  • Budgeting
  • Finding new markets
  • Recommending new products
  • Implementing marketing campaigns
  • Addressing after-sales activities 
  • Addressing customer concerns
  • Analysing customer feedback
  • Building relationships with the media

The job roles in Marketing are varied. Here are some of the job roles that are in Marketing:

  • Product Manager
  • Marketing Analyst
  • Advertising Manager
  • Brand Manager

Product Manager

A Product Manager is in charge of a product or service. The Manager is responsible for the marketing, selling, packaging and distribution of the product. 

Marketing Analyst

A Marketing Analyst assists a business to make informed decisions. The Analyst is responsible for market intelligence. A Market Analyst is aware of the activities of competitors. 

Advertising Manager

The Advertising Manager is responsible for making decisions on the placement of adverts on a medium that will earn the company a return on investment. The Advertising Manager also works with Advertising Agencies to come up with creative adverts. 

Brand Manager

Brand Managers develop marketing campaigns for a product or service depending on how he perceives what the targeted audience wants. The campaigns lead to customer engagements. In the process, the brand’s reputation and image are communicated.

It will take you about 18 – 36 months to complete the NATED Marketing Management Programme. Here is the breakdown of the duration:

Here is a list of Marketing fields that make the most money: 

  • Social Media Marketing 
  • Content Marketing
  • Search Engine Marketing or SEO (Search Engine Optimisation) 
  • Brand Marketing or Brand Awareness

Social Media Marketing 

Social Media Marketing is the promotion of products and services on social media platforms such as Facebook and Twitter. 

Content Marketing

Content Marketing is creating attractive and engaging content such as articles, podcasts, and videos to compel customers to buy from your company. 

Brand Marketing 

Brand Marketing facilitates easy recognition of a company’s products and services. A product or service can be branded by means of a logo, slogan, and colours. Some of the popular brands are Adidas and Apple.

The Marketing Manager works an average of eight hours a day. However, there can be situations where a Marketing Manager can work after work hours or on weekends. For example, a product launch out of town or a show or trade exhibition may require a Manager to work extra hours.

No, the NATED Marketing Management Course does not have a board exam. Exams are set by the DHET. There is one assessment per subject and level. A board exam is several tests that you write to qualify to work in a specific field.

When the right time comes you can become a Marketing Manager. To be Marketing Manager consider the following:

  • Study your NATED Marketing Management Programme
  • Complete your 18 months of work experience
  • Look for entry-level job opportunities
  • Gain more work experience as you go up the corporate ladder
  • Apply for Marketing Manager job vacancies
  • Become a Marketing Manager

Our Accreditation

SAQA

South Africa Qualifications Authority (SAQA) administers the National Qualifications Framework (NQF). NATED courses are registered on the NQF.

DHET

The Department of Higher Education and Training (DHET) designed the NATED course. The body certificates NATED courses.

QCTO

The Quality Control for Trades and Occupations is the body that ensures that Trade and Occupational courses measure up to the required standards. NATED courses are Occupational courses and are subject to quality control by the QCTO.

Career Opportunities With A Marketing Management Qualification

Here are some of the careers that you may consider upon completion of the Marketing Management Programme and their average monthly salaries:

  • Marketing Assistant – R 11 835.00
  • Marketing Manager – R 34 927.00
  • Product Manager – R 41 719.00
  • Marketing Analyst – R 24 414.00
  • Advertising Manager – R 20 000.00
  • Public Relations Manager – R 23 632.00

Here are the responsibilities of a Marketing Assistant:

  • compiling and distributing statistical information such as budget
  • analysing questionnaires
  • writing reports, company brochures and similar documents
  • organising and hosting presentations and customer visits
  • assisting with promotional activities
  • visiting customers
  • helping to organise market research

Here are the responsibilities of a Marketing Manager:

  • Research new opportunities
  • Develop marketing strategies
  • Implement marketing plans
  • Oversee a marketing team
  • Work with a product development team
  • Manage the marketing budget

Here are the responsibilities of a Product Manager:

  • Understanding customer needs
  • Monitoring the market and developing competitive products
  • Defining a vision for a product
  • Aligning the team around the vision for the product
  • Prioritising product features and capabilities

Here are the responsibilities of a Market Analyst:

  • Perform market research 
  • Utilise online market research 
  • Devise and evaluate methods for collecting data (Surveys, Questionnaires, Opinion Polls)
  • Formulate a plan and present it to senior management
  • Interpret data, formulate reports and make recommendations
  • Keep up to date with market trends

Here are the responsibilities of an Advertising Manager:

  • Overseeing advertising department operations
  • Developing advertising strategies to increase buyer interest 
  • Initiating and directing research efforts
  • Participating in the hiring and evaluation of employees within the advertising department
  • Providing expert advice on marketing and advertising methods

Here are the responsibilities of a Public Relations Manager:

  • Planning, developing and implementing PR strategies
  • Managing enquiries from media, individuals and other organisations
  • Researching, writing and distributing press releases to targeted media
  • Planning publicity strategies 
  • Organising events including press conferences, exhibitions, open days and press tours
  • Creating and managing brochures, handouts, direct mail leaflets, promotional videos, photographs, etc
  • Monitoring the media
  • Speaking publicly at interviews, press conferences

Benefits Of Studying At Matric College

To ensure that you succeed in earning your Marketing Management Qualifications, here is how you can benefit at Matric College:

  • Provide you with textbooks
  • Provide you with expertly written study notes
  • Access to your tutors
  • Access to student support services from 08:00 am to 05:00 pm Monday to Friday
  • Assist with exam preparations

Here is a list of the 4 Ps of Marketing: 

  • Product 
  • Price 
  • Place 
  • Promotion 

Product 

Product refers to the goods and services that the company makes or sells. The product must meet customers’ expectations.  It must also be packaged in a manner that attracts the customer. 

Price 

Price refers to the amount the product cost. The price can either attract or distract a customer. Several considerations need to be taken when pricing a product. For example, if it is a new product, a market penetration price would be recommended. The price can be reviewed when the product is established in the market. 

Place 

Place refers to where the product is sold. The product must be placed where the customer will be able to buy it. This can include online platforms including social media, or offline platforms such as a physical store. 

Promotion 

Here are some of the channels that the promotion of a product can be done to attract customers:

  • Banners
  • Posters
  • Radio
  • Television
  • Social media
  • Print media
  • Web pages

Yes, you can gain employment with a NATED Certificate. That is the beauty of NATED courses. You are certified at every level. Remember, NATED courses are scarce skills courses. They were introduced to fill a skills gap that had been identified by the Department of Higher Education and Training (DHET).

Yes, Marketing jobs are in demand. Remember, NATED courses are scarce skills courses. To be successful, every business organisation needs a marketing plan. The marketing effort drives sales. When sales figures are high, profits increases leading to the prosperity of a business.

Yes, a marketer can be a CEO. For you to become a CEO, it is dependent on your qualifications, experience, achievements, maturity and skills. A CEO position is a very senior position. As a CEO you will be driving the organisation. If you meet the stringent requirement, no reason can stop a Marketer from becoming a CEO. A Marketer can also start their own business and become the CEO.

Any course is as easy or as hard as you make it. A Marketing Management course is not hard. Here is what can make your Marketing Management course easy: 

  • Stick to your study timetable
  • Write and submit your assignments on time
  • Ask questions to your tutors
  • Prepare your exams with past exam papers
  • Get exam tips from Matric College
  • Write your exams
  • Pass your exams
  • Get certified

No, you do not need to have Maths to study the NATED Marketing Management Programme. To requirement for NATED courses is Matric or a Matric Equivalent Certificate. If you use your Matric Certificate to gain entry into the Marketing Management Programme, any Matric pass level is acceptable.

Marketing is all the activities that are performed to reach the customer with information about your product. Examples of these activities are distribution, advertising, marketing communication, and public relations.  Marketing management is overseeing the mentioned marketing activities.

Yes, marketing does have a future. There is no commercial organisation that can survive without marketing. A lot of marketing activities are now being done online. The marketing function is there to stay.

Any career can be challenging. This is why you should study for a career that you are passionate about. Study Marketing Management because you love marketing. Alternatively, you can branch out to a Marketing-related job that you may enjoy such as Public Relations and Digital Marketing.

At Matric College, our course experts are available to help you choose the right course for you.

Author: Collin Wilbesi
Editor: Amy Venter
Date Published: March 16, 2022

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