Here is what a Marketing Management course is about:
- Expanding the market
- Giving customers a product that they need
- Growing the organisation
- Growing the reputation of the organisation
- Pricing of products and services
- Making products more appealing to customers
- Meeting the demands of customers
- Keeping up or exceeding competition
- Caring about the community consuming your products
- Contribute to the growth of the economy
Who Can Study For A Marketing Management Course?
Here are the requirements for studying the NATED Marketing Management course:
- Must have a Matric Certificate – National School Certificate (NSC) or Amended Senior Certificate – SC (A)
- Be 16 years or older
- Be able to study through distance learning
- Able to read, write and understand English
Matric Equivalent Qualification
Matric Equivalent Qualification is a qualification that is on the same level as Matric. Matric is at National Qualification Framework (NQF) Level 4. The National Qualifications Framework is administered by the South African Qualifications Authority (SAQA). Here are the Matric Equivalent Qualifications examples:
- Bookkeeping: ICB FET National Certificate (NQF Level 4)
- Small Business Financial Management: ICB National Certificate (NQF Level 4)
What is NATED?
NATED stands for National Accredited Technical Educational Diploma. This programme originated with the Department of Higher education and Training. This was after the Department had identified a skills gap in the job market. The programmes include a practical component.
The programme is divided into four levels as follows:
- NATED N4 National Certificate
- NATED N5 National Certificate
- NATED N6 National Certificate
- NATED N6 National Diploma
Our NATED courses are offered in conjunction with Bellville Institute of Distance Learning.
What Are The Advantages Of NATED Courses?
Here are the advantages of studying NATED courses:
- Awarded certificate at every level
- Accredited
- Gain work experience
- Study through distance Learning
Awarded At Every Level
With NATED courses, you are awarded a Certificate at every level. This means that you can look for employment opportunities. You can continue with your studies whilst you are working. You can learn and earn at the same time.
Accredited
NATED courses are accredited. These are the bodies that the courses are accredited with:
- SAQA
- QCTO
- DHET
Gain Work Experience
NATED courses give you a chance to gain work experience as each level has a practical work experience component. This will give you an added advantage when you look for employment as you will have had prior work experience.
Study Through Distance Learning
With NATED courses you can study through distance learning. Distance learning is flexible, as you can study on your own time and at your own pace.
What Subjects Are Studied In The NATED Marketing Manager Programme?
Here are the subjects that you study in the NATED Marketing Management Programme:
Marketing Management: NATED N4 National Certificate
- Entrepreneurship and Business Management N4
- Marketing Management N4
- Management Communication N4
- Computer Practice N4
Marketing Management: NATED N5 National Certificate
- Entrepreneurship and Business Management N5
- Marketing Management N5
- Sales Management N5
- Computer Practice N5
Marketing Management: NATED N6 National Certificate
- Marketing Research N6
- Sales Management N6
- Marketing Management N6
- Marketing Communication N6
How Many Years Does It Take To Study NATED Marketing Management?
Here is the recommended duration of the NATED Marketing Management courses:
| COURSE LEVEL | DURATION |
| Marketing Management: NATED N4 National Certificate | 6 – 12 months |
| Marketing Management: NATED N5 National Certificate | 6 – 12 months |
| Marketing Management: NATED N6 National Certificate | 6 – 12 months |
| Marketing Management: NATED N6 National Diploma | 18 months |
What Can I Learn In The Marketing Management Course?
By the end of your N4 Marketing Management: National N Certificate course, you should be able to do the following:
- Brand management and promotion
- Sales and trend research
- Marketing campaign improvement
By the end of your N5 Marketing Management: National N Certificate course, you should be able to do the following:
- Starting a business and managing it
- Implement the elements of marketing
- Opening and closing a sale
- Work with computer systems and packages
By the end of your N6 Financial Management: National N Certificate course, you should be able to do the following:
- Understand marketing communications
- Implement marketing research
- Manage sales
- Understand the principles of Marketing Management
What Do Marketing Managers Do?
Here are some of the duties of a Marketing Manager:
- Develop marketing strategies
- Implement marketing campaigns
- Build strategic relationships with key industry players
- Prepare and monitor the marketing budget
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns
Is Marketing Management A Good Career?
Yes, Marketing Management is a good course, here is why:
- Scarce skill
- Competitive salary
- Start your own business
- Gain soft skills
Scarce Skill
Marketing Management is a scarce skill. This means that there are few people that have the qualification. A scarce skill is a skill that is in demand. With a scarce skill, you can be employed as soon as you complete your studies.
Competitive Salary
As Marketing Management is a scarce skill, this means that there is demand. When there is a demand, usually it means that salaries become competitive. Marketing management practitioners are paid above-average salaries.
Start Your Own Business
Since you are equipped with the knowledge and skills of Marketing Management, you can start your own business. Since you will be having the know-how, your business can be successful in marketing and selling your products or services.
Gain Soft Skills
By studying a Marketing Management course, you can gain soft skills. The beauty of acquiring soft skills is that they are transferable. This means that you can use them in any other setting, be it business or social.
What Are The 7 Ps Of Marketing?
The 7 Ps of marketing are the factors that need to be considered in a marketing strategy, better known as the Marketing Mix. Here are the 7 Ps of marketing:
- Product
- Price
- Promotion
- Place
- People
- Process
- Physical evidence
Does Marketing Management Have Board Exam?
No, Marketing Management does not have a Board Exam. The NATED exams are set and marked by the Department of Higher Education and Training (DHET). NATED exams are quality-checked by the Quality Council of Trade and Occupations and certified by the DHET.
Does Marketing Management Involve Maths?
Yes, Marketing Management can involve Maths. However, to study Marketing Management you do not have to have Maths. There is no subject in the Marketing Management programme that requires a lot of Maths.
Author: Collin Wilbesi
Editor: Amy Venter
Date Published: April 13, 2022