Are you looking for a career that’s creative, flexible, and in high demand? That’s why Marketing is the right career choice.
With a marketing qualification, you can work in almost any industry and grow into exciting roles. Whether you dream of building brands or managing online campaigns, marketing opens doors.
Here is why you should consider Marketing as a career choice:
- Good career prospects
- Growing industry
- Gain skills
- Work anywhere
- Network
- Competitive salary
- Allows creativity
Good Career Prospects
When you choose Marketing as your career choice, you will have good career prospects. This is so because you can branch out to other disciplines of Marketing-related careers with a Marketing Qualification. Here are the Marketing-related career choices that you can consider:
- Account Executive
- Brand Manager
- Media Planner
- Content Writer
- Advertising Manager
- Market Research Analyst
Growing Industry
Marketing is a growing industry. As new products and services on the market increase, so does the demand for marketers. In addition, as new marketing methods emerge, so does the demand for marketers to implement the new marketing methods.
For example, online or digital marketing has taken the world by storm. Here are some of the digital marketing jobs that are in demand:
- Web Content Coordinator
- Paid Social Media Campaign Specialist
- Content Creators
- Search Engine Optimisation (SEO) Specialist
- Search Engine Marketing (SEM) Manager
- Traffic Manager
- Pay Per Click (PPC) Specialist
Gain Skills
When you choose to study Marketing as a career, you can gain marketing-related skills. Also known as soft skills, these are skills that relate to how you work. Here are some of the skills that you can gain when you study Marketing:
- Communication skills
- Time management skills
- Analytical skills
- Computer skills
- Strategic thinking skills
- Numeracy skills
- Creativity skills
Work Anywhere
With a Marketing NATED Qualification, you can work anywhere. Every business needs a marketer. This means you can work anywhere in the world. If you can work anywhere, it means your chances of being employed are high as soon as you qualify are high.
Network
A career in Marketing gives you a chance to network. A marketing role is a people-centred role. With this role, you get to interact with people within and outside the industry. When you network, you create a list of people with whom you can collaborate with in your role as a marketer.
Here are some of the industry players that you can network with:
- Fellow employees
- Other industry players, for example, Advertising Agencies, Graphic Artists, Media Owners and Public Relations Consultants
- Journalists
- Suppliers
- Regulatory bodies, for example, Advertising Regulatory Board (ARB)
Competitive Salary
Salaries in the Marketing industry are competitive. This means that the salaries are above average. This is because not many people have the scarce skills and knowledge to perform marketing activities.
Allows Creativity
A career in Marketing allows you to be creative. Remember, a marketer’s role is to use any means possible to persuade consumers to make your goods and services their first choice. You may need to abandon the traditional marketing methods in preference to your own marketing strategies.
Which Marketing Course Can I Study?
You can study the NATED Marketing Management Course.. This is a National Qualification course. It was designed by the Department of Higher Education and Training (DHET). This programme courses build on each other as follows:
Who Qualifies For NATED Marketing Management?
To qualify for the Marketing Management NATED Course, you need to meet the following requirements:
- Must have a Matric Certificate – National School Certificate or Amended Senior Certificate – SC (A)
- Be at least 16 or older to apply
- Understand, read and write English
- Study through distance learning
Which Subjects Will I Study For NATED Marketing Management?
In this programme, here are the subjects that you will study:
- Marketing Management: NATED N4 National Certificate
- Entrepreneurship and Business Management N4
- Marketing Management N4
- Management Communication N4
- Computer Practice N4
- Marketing Management: NATED N5 National Certificate
- Entrepreneurship and Business Management N5
- Marketing Management N5
- Sales Management N5
- Computer Practice N5
- Marketing Management: NATED N6 National Certificate
- Marketing Management N6
- Sales Management N6
- Marketing Communication N6
- Marketing Research N6
- Marketing Management: NATED N6 National Diploma – to be awarded the National Diploma, you must meet the following requirements:
- Must have completed Marketing Management: NATED N6 National Certificate
- Must have completed 18 months of work experience
Where Can I Study NATED Marketing Management?
You can study the Marketing Management NATED Courses at Matric College. Matric College is a distance learning college. This means that you do not attend any classes. You will study from the comfort of your home.
Here are some of the reasons why you should study through distance learning:
- It is flexible – Here is how flexible studying through distance learning is:
- Study at your own pace. You cannot be rushed to another topic before you fully understand the previous one
- You will write your exams when you are ready
- You set up your own timetable. Matric College can assist you in this regard
- With distance learning, you can study anywhere you feel comfortable
- Save Money – With distance learning, you can save money. Here is how:
- Tuition fees are more affordable than those of contact learning
- You will not but any textbooks as these and other learning material will be provided
- No travel costs
- Save money on snacks and cool drinks
- Work at the same time – Earn as you learn. If you are already working, there will be no need to quit your job. If not, you can look for employment opportunities. This programme requires you to have 18 months of work experience if you are aiming for the Diploma
How Long Does It Take?
It can take between 18 – 36 months to complete the Marketing Management NATED Courses, divided as follows:
| COURSE | DURATION |
| 6 months (Theory) |
| 6 months (Theory) |
| 6 months (Theory) |
| 18 months (Practical) |
How Much Does It Cost?
To find out the cost of studying the Marketing Management NATED Course, you will need to contact one of our Course Experts. A one-on-one with our Course Expert will enable him/her to assess your situation and come up with sound advice. In the process, you will be advised of how it will cost to complete the course.
Is Marketing Hard To Study?
Any course of study is as hard or as easy as you make it. Here are a few tips to make your marketing studies easy:
- Set yourself an achievable study timetable
- Stick to your timetable religiously
- Read widely on your topics
- If you are a member of a study group, be an active participant
- Hand in your assignments in time
- Make sure you understand the feedback from your tutor
- Ask questions if you are having any challenges
- Attempt past exam questions under exam conditions
- Prepare for your examinations in time
What Duties Are In Marketing Manager?
Here are some of the duties of a Marketing Manager:
- Planning marketing and pricing strategies
- Analysing market trends
- Generating new business leads
- Increasing brand awareness and market share
- Coordinating marketing strategies with the Sales, Public Relations, and Production teams
- Developing and managing the marketing budget
- Overseeing branding, advertising, and promotional campaigns.
- Managing the marketing department’s staff
- Promoting the brand at trade shows and industry-related events
What Is The Difference Between Marketing And Selling?
Here are the differences between marketing and selling:
| SELLING | MARKETING |
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People Also Ask
Do you enjoy working with people and coming up with fun ideas? Do you like social media, spotting trends, or solving problems? If yes, marketing could be the right job for you.
Marketing teaches you how to talk to customers and grow a business. You will learn useful skills that many companies need. It’s a smart way to build a great career.
With a marketing course, you can get jobs like Social Media Manager or Brand Assistant. You can work at a business, an ad agency, or even for yourself. There are many career paths to choose from.
Marketing can be busy, especially when you have deadlines. But it also lets you be creative and come up with new ideas. With good planning, it can be fun and exciting.
Yes, many companies in South Africa are looking for marketing people. More people are needed for digital jobs like online ads and social media. This means there are more chances to get a job.
Author: Collin Wilbesi
Editor: Razeen Dollie
Date: June 24, 2022