Events Management Certificate Course

Events Management Certificate Course

Events Management Certificate Course - Subjects

Here are the subjects that you will study in this course:

  • Introduction to Business English
  • Events Management-101
  • First-Aid Concepts
  • Customer Satisfaction

Career Opportunities

Here are the career opportunities in Events Management:

  • Conference Centre Manager
  • Event Manager
  • Hotel Manager
  • Tourism Officer
  • Public Relations Officer
  • Wedding Planner
  • Venue Manager
  • Sponsorship Coordinator
  • Catering services Manager

What Will I Learn?

Here is what you will learn in the following subjects:

  • Introduction to Business English
  • Events Management-101
  • First-Aid Concepts
  • Customer Satisfaction

Introduction to Business English

 Here is what you will learn:

  • Verbal and non-verbal communication
  • Business language
  • Speaking skill
  • Writing skills 
  • Reading skills

Events Management

Here is what you will learn:

  • Basics of Event Management
  • Creating an Event Management plan

First-Aid Concepts

Here is what you will learn:

  • Medical emergencies
  • Injury emergencies
  • Environmental emergencies
  • Basic of CPR (Cardiopulmonary Resuscitation)

Customer Satisfaction

Here is what you will learn:

  • Customer relations
  • Customer problem-solving
  • Customer feedback

Events Management Certificate Course Assessments

There is no formal assessment for this course. You will be assessed through your assignments. You must score at least 50% in all your assignments. When you complete all your assignments, you will be awarded your Certificate.

Here are the best short courses for Event Management:

Here is what you can do with a Short Course Certificate in Event Management:

  • Study other Event Management-related short courses
  • Look for employment opportunities
  • Start your own business 

Study Other Event Management-Related Short Courses

Here are the other Event-Management related  Short Courses that you can study:

Look For Employment Opportunities

With your Event Management Certificate, you can look for entry-level employment opportunities in the following:

  • Event Planning
  • Venue Management
  • Sponsorship Coordination
  • Event Social media Coordination
  • Conference Centre Managing
  • Catering Managing  

Start Your Own Business 

With your Event Management Certificate, you can start your own Event Management business. Here are the 10 steps that you will need to take if you want to start your own business:

  1. Acquire the skills and knowledge of Event Management
  2. Identify your target market
  3. Write down the plan for the business 
  4. Formulate a structure for your business
  5. Identify suppliers of goods and services
  6. Identify positions that need human resources
  7. Define what you are offering
  8. Define how you are going to charge for your services
  9. Look for sources of funding
  10. Develop a marketing plan

Here is the recommended duration of Event Management Short Courses:

Events Management Short Course4 to 8 months
Events Management Certificate Course8 to 12 months
Events Management Comprehensive Course12 to 18 months

Yes, Events Management is a good career, here is why:

  • Growing industry
  • Gain transferable skills
  • Extensive travel
  • Every day is different 
  • Start your own business

Growing Industry

Events happen every day. The events’ industry is growing every year. This means that you will have job security. In addition to job security, Event Management can be a rewarding career. 

The Event Management business does not only deal with corporates, but also with individuals. Individuals are now aware of how Event Managers can go a long way in making events memorable.  

Gain Transferable Skills

Here are some of the soft skills that you can gain:

  • Time management
  • Critical thinking
  • Organisation 
  • communication  

Travel Extensively

Event Management is for those who are out-going and like to work with people. If such is your personality, then this career will make you travel extensively within and even outside the country. When you travel, you will meet people from different backgrounds and cultures. 

Every Day is Different 

No event is the same in Event Management. Every event is different. There is a saying which goes like this, variety is the spice of life. With Events Management, you will spice up your life with every event.

Start Your Own Business

With Event Management you can be your own boss, that is, if you start your own Event Management company. This means that you can get to determine your own salary. How much you will earn will depend on the amount of effort that you will put into your work.

Here are the duties of an Events Manager:

  • Implementing event plans
  • Handling the budget
  • Liaising with suppliers of goods and services
  • Seek sponsorship
  • Handling logistics
  • Implementing health and safety standards
  • Obtain necessary approvals

Here is what the Event Management industry pays in South Africa:

Event CoordinatorR 107
Event ManagerR 101
Wedding PlannerR 109
Catering ManagerR 85

Here are tips that you can use to prepare yourself for a job in Events Management:

  • Build a foundation of industry skills and knowledge – An event management short Course will equip you with the skills and knowledge
  • Volunteer to work in Events Management – Build a portfolio of work that you will have done. You can volunteer at a school, church or charity event.
  • Network – Network with industry players. Familiarise yourself with industry suppliers of products and services
  • Join social media groups for Event Managers – you can learn a lot from those who have been in the industry for a long time. You can also get the opportunity to ask burning questions that you may have about the industry.
  • Familiarise yourself with Event Planning tools – Event Managing tools can include the following:
    • Canva
    • Grammarly
    • Appointlet
    • Website

Yes, a birthday is an event. It is the size of the birthday event that differs. Some birthday celebrations are done on a very large scale, while others are low profile events. A birth party is usually classified as a private event.

Here is how you can promote an event:

  • Offer early bird registration
  • Produce a creative landing page
  • Make use of content marketing
  • Have event-specific branding
  • Use email marketing to reach your audience
  • Advertise on social media
  • Post on community groups
  • Create an event hashtag

Your Next Step Is To Get Your Product Title

Your next step after completing the Events management Certificate course is to study for the Events Management Comprehensive course.

Why Choose To Study With Matric College?

Here is why you should study at Matric College:

  • Textbook books will be given to you
  • Study guides will be made available
  • Access to your tutors
  • Rewriting of assignments until you pass
  • Competitive tuition fees
  • Study from the comfort of your home

Here are the people who can be members of an Event management team:

  • Event Manager – Responsible for the management of the whole event. He / She is the team leader.
  • Event Coordinator – Responsible for coordinating all event professionals
  • Information Manager – Responsible for the maintaining the database of the following:
    • Service providers
    • Guests
    • Delegates
    • Target audience
    • Media
  • Logistics Manager – Responsible for the movements of goods and equipment
  • Security Manager – Responsible for formulating and implementing security plans and strategies
  • Infrastructure Manager – Responsible for setting up and dismantling the infrastructure for the whole event

Event sponsorship is when an organisation provides financial assistance to an event in return for promotional advantages. Promotional advantage can come in the form of the following:

  • Increased brand exposure
  • Access to attendee data
  • Presentation opportunities
  • Discounted event tickets

Not all events are the same. There are a number of events that can be managed. Here are some of the events that you can manage: 

  • Corporate events
      • Seminars
      • Conferences
      • Trade shows
      • Workshops
  • Social events
      • Reunions
      • Themed parties
  • Virtual events
      • Webinars
      • Classes
      • Interactive performances
      • Summits
  • Fundraising events
      • Auctions
      • Sponsored sporting events
      • Gala dinners
  • Festivals
    • Music festivals
    • Food festivals
  • Community events
    • Street parties
    • Clean-up campaigns

Here are some of the expenses of an event:

  • Venue
  • Entertainment
  • Staff costs
  • Signage and branding
  • Technology
  • Promotional 
  • Emergency funds
  • Catering
  • Gifts

There are several ways that you can use to fund an event. Here are some of the methods that you can use to fund an event:

Sponsorship – You can seek sponsorship to fund your event. Corporates will sponsor your event in return for brand exposure

Partnerships – Think about all the expenses that you will need to incur, for example, lunches for delegates. You can then offer benefits, like putting up banners in the conference venue in exchange for the lunches for delegates.  

Crowd funding – Crowd funding is a way to raise money from a large number of people. Large groups of people pool together small individual investments to provide the capital needed to get a company or project off the ground.

Ticket sales – You can sell tickets in advance and use the proceeds to fund your event

Get a grant – Depending on the event project, you can apply for a municipal or government grant

There are several ways that you can use to promote your event, here are some of them:

  • The event website
  • Event registration and ticket promotions
  • Social media event marketing
  • Paid event advertising
  • Event email marketing
  • Influencer marketing
  • Contests and give-aways
  • Free publicity
  • Event listings
  • Content marketing
  • Word of mouth marketing

The standard practice is to start promoting your event at least 6 – 8 weeks in advance. This is to ensure that the reach is going to be wider. This also helps potential attendees to clear out prepare well as make the necessary travel arrangements.

Application Process

Here is how you can apply:

  • Register online by completing the form below
  • Ask us to call you
  • WhatsApp us on (072 799 4195)
  • Give us a call on this number (012 762 7100)

How Do I Study The Events Management Certificate Course?

As soon as you register for the course within 5 -7 days you will receive your study guides at your doorstep via courier. You can then take the following steps:

  • Set a study timetable
  • Stick to your timetable
  • Attempt your first assignment and more thereafter
  • Hand in your assignment in time
  • Get help in the areas that you are struggling with from your tutor
  • Pass all your assignments by at least 50%
  • Get your Events Management Certificate

Where Can I Study The Events Management Certificate Course?

You can study the Events Management Certificate course at Matric college. Matric College is a distance learning institution. This means that you do not have to attend any classes. You will study in the comfort of your home.

When Can I Start Studying The Events Management Certificate Course?

There is no specific registration period for this course. You can start studying this course at any time that you feel you are ready.

Frequently Asked Questions

Events fail mainly for the following reasons:

  • Lack of organisation and planning
  • Supplier issues
  • Poor portion and marketing of the event
  • Weather

Paid online events are a new way of monetising your live online event through a one-off access charge. The charge is collected when guests register to attend. With paid online events, here is what you will be able to do:

  • Create your event
  • Charge people to attend your event
  • promote it to your audience
  • Host your event

An event does not end when your guests leave the event venue or when you do the packing of the equipment that you will have used. Here is what you can do after the event:

  • Send thank you emails
  • Encourage feedback from attendees and suppliers
  • Engage on Social Media with those who were involved
  • Balance the budget
  • Have an event debrief
  • Update your website
  • Relax

A meeting after an event is called an event debrief. An event debrief is a meeting with your team where you analyse a previous event. A thorough event debrief will help you identify what went right, what went wrong, and what could be better next time.

Here are the steps that you can take to promote an event on Google:

  1. Go to Whova Google Event Listing
  2. Enter all the required information 
  3. Upload your event logo
  4. Double-check your information
  5. Click Submit
  6. Check your listing

Here are examples of how you can end an event:

  • It has been a pleasure being with all of you today, thank you
  • Thank you all for your patience, I wish you all a very good day/evening 
  • It has been an honour to be among such accomplished individuals and to be able to present my perspective before you all, thank you and good evening/day

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Author: Collin Wilbesi
Editor: Amy Venter
Date Published: May 17, 2022

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