Marketing Your Skills As a Freelance Accountant
Date Published: December 1, 2020
Marketing your skills as a freelance accountant is a very important aspect of getting work. Without the right skills and techniques, you might be stuck without work and a steady flow of income.
Here is everything you need to know about marketing your skills as a freelance accountant:
- Market to small businesses and start-ups
- Join freelance networks
- Social media marketing
- Build a consultancy
Market to Small Businesses and Start-Ups
Not all small businesses and start-ups can afford the fees of big accounting firms. Instead, they might prefer cheaper package deals from a freelance accountant like yourself.
Be sure to target your services to a younger, smaller business gap where you might also be recommended to other small firms.
You could also start to make a name for yourself as a small business or startup specialized accountant.
Join Freelance Networks
A great way to get more work as a freelance accountant is through freelance networks like Upwork. The more work you get on there the more recommendations you will have on your page.
That way, future clients can know more about your work ethic and want to use you as their accountant in future.
Social Media Marketing
Do not underestimate the power of social media marketing. When it comes to freelancing, your online presence is vital because this is where you will find most of your work. Use platforms like:
- Website: A website is an important way to market your business. Having one will also make you appear a lot more professional. Showcase the service and packages you offer, and why not include some customer testimonials too.
- Linkedin: Make sure to link your Linkedin profile to your website so that the client can get a better understanding of your skills and your professionalism.
- Facebook: A lot of Facebook groups are dedicated to getting and giving suggestions and help when it comes to looking for specific business and products. Facebook marketing is also a great way to focus on marketing your business.
Build a Consultancy
A great way to grow your business would be to elevate its status to a small consultancy firm. Here you would need to build your brand, employ a team and maintain business operations that come with more services.
Author: Andrea Frisby